Customer Testimonial


Customer Engagement Solutions

As part of a project focused on business processes digitization and service quality improvement, Centrale Automobile Chérifienne (CAC) deployed a new customer service center equipped with the Vocalcom Salesforce Edition solution. The company launched in 2016 a digital roadmap which led the company to deploy the Salesforce CRM to manage its entire value chain— particularly logistics, administration, and after-sales service.


To reinforce this system and improve service quality, a unified customer service center was created to manage all customer interactions, which were previously managed by different CAC departments. 

The advantages of a Salesforce native integration
 Offering premium customer experience based on service quality
 Optimizing customer experience: an intersecting project


Centrale Automobile Chérifienne chose the Vocalcom Salesforce Edition cloud contact center solution to integrate customer service into its value chain.

 Native integration in Salesforce
 Easy configuration of the IVR system
 Outbound call campaigns on Salesforce web leads
 Activity reports available in Salesforce
 Real-time supervision for both live and recorded conversations
 Flexible cloud solution facilitating remote work

Since the implementation of the Vocalcom solution, our reachability has become 95 to 97%

Calls handled per month

How to manage all your customer interactions and access to CRM data from a single environment?

Centrale Automobile Chérifienne is a leading company in the Moroccan automobile market, specializing in the biggest brands (Porsche, Bentley, Audi, Volkswagen), chose the Vocalcom Salesforce Edition contact center solution.

16 000
Cars delivered per year

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